Cheese SEO — the on-page SEO playbook, not a 60-page report
The five-module playbook behind a real long-tail #3 ranking. Data anonymized, method intact.
Cheese SEO is the paid playbook I packaged after taking a real WooCommerce store from launch to Google #3 on a genuine long-tail query in four months. It does not replace an agency. It replaces the recurring cost of the same five moves — if you had the checklist, and the order to run them in.
The playbook is a five-module course built from the Pettivalpets experience, with every number anonymized and every method kept exactly as I ran it. No subscription, no dashboard, no "AI credits" meter. One price, one time, one wiki.
**What's inside — the five modules**
1. **Enterprise setup.** UK Ltd registration, the payment stack, domain strategy, and the WooCommerce build. The boring part — 80% of cross-border attempts die here, before SEO even starts. 2. **Trend + keyword research.** Google Trends, Keyword Planner, the 480-searches-a-month rule (below 100/mo is not worth a page; above 5000/mo is not winnable solo), and how to read a SERP before writing a word. 3. **Hub-Spoke + AI generation.** One pillar URL, one outline, one queue of supporting articles. The five-step prompt chain I actually run — pillar, outline, spoke briefs, spoke drafts, editorial pass — not one prompt for thirty articles. 4. **WordPress + WooCommerce specifics.** The plugin stack, the schema.org types a Woo product page should declare, llms.txt, and the AEO audit. These are the bits that take a page from #7 to #1. 5. **Notion delivery.** The playbook lives in a Notion wiki, not a PDF, because the content is a wiki, not a book. Five modules reference each other; updating one does not break the others.
**Who it is for**
A solo founder running a WooCommerce store, a HubSpot blog, or a Webflow site. A marketer who has outgrown the free tools (Ahrefs free, the Schema.org validator) but is not ready to hire a $2k/month agency. A consultant who runs the same five moves for clients and wants the 20-hour version, not the 2-week one.
**Who it is not for**
A Fortune 500 SEO team. An agency that needs white-label reports. Anyone who wants a 60-page PDF. If you are one of these, please hire an agency — there is a reason they exist.
Checkout runs through Ko-fi. You pay once, you get the Notion invite within 24 hours, and you keep access to the wiki — including every future update to the five modules.
Five concrete checks, one output file.
- Module 1 — Enterprise setupUK Ltd registration, the payment stack, domain strategy, and the WooCommerce build.
- Module 2 — Trend + keyword researchGoogle Trends, Keyword Planner, the 480/mo rule, and how to read a SERP before writing a word.
- Module 3 — Hub-Spoke + AI generationOne pillar, one outline, one queue. The five-step prompt chain I actually run.
- Module 4 — WordPress + Woo specificsPlugin stack, schema.org types for a Woo product page, llms.txt, and the AEO audit.
- Module 5 — Notion deliveryA living wiki, not a PDF. Checkout via Ko-fi; Notion invite within 24 hours.
Checkout through the Ko-fi shop — pick the goods there, pay once, and the Notion invite lands within 24 hours.
No subscription, no dashboard, no login. One file, one price, one page.
Browse the shop → Ko-fi